DENTEEZE

Proposition

To create an ‘on-the-go’ oral health care brand focused on accessibility and portion control.

Denteeze is for 20-35 year olds with busy lifestyles; helping to simplify dental hygiene routines when it feels like there is no time. By accounting for accessibility, Denteeze can also be an appropriate product for people with mental health issues with broken oral care routines, as well as physically handicapped and elderly people who may struggle with grip strength.

Oral health care is an industry with one of the largest plastic waste disposal rates. A regular toothbrush can take between 100 and 1000 years to completely degrade. This means every plastic toothbrush you have ever owned most likely still exists in landfill. In Australia alone, over 30 million toothbrushes go into landfill every year (Australian Dental Association, 2023).

Illustrator
Procreate
Photoshop
Indesign

Creation

Market research to identify gaps and solve consumer problems.

Denteeze needs to be a convenient oral healthcare brand which is motivating and exciting in personality; and honest and caring in values.

Identity

Packaging Development

Looking at the plastic waste of the oral healthcare industry, it is important to focus on an environmentally friendly packaging for the product. Based on the portion controlled structure of a ‘Nerds’ candy box, Denteeze allows the user to pour out the correct amount of toothpaste tablets in one go. The shaking motion needed is easier than picking up tablets for people with fine motor impairments, and the slider keeps the tablets enclosed. The Denteeze box is easy to carry anywhere while you’re out and about.

Promotions

Marketing Strategy for Denteeze.

Posters:

A series of print posters which show a sink in unexpected places like, a nightclub, the snow, or on a hike to represent Denteeze making dental care accessible to you, even at the most unlikely times. The tagline “Easy.” after a question emphasises that Denteeze brings less effort to oral healthcare on days when it feels like the last thing you want to do.

Other Products:

Bamboo toothbrushes are one of the most environmentally friendly types of toothbrush. Denteeze provides bamboo toothbrushes in packs with Denteeze toothpaste tablets. There is room in the market for Denteeze to move into dental floss and mouthwash and other oral healthcare products.

POS Display:

Like the poster campaign, the POS display for Denteeze will appear as a sink in the middle of an aisle. The basin is full of the product, and the cabinets have the logo and tagline to help brand recognition.